Minimising our personal impacts on our planet is a darn hefty job, isn't it. David Attenborough makes it sound easy though - "live life, just don't waste" is his latest plea with the people, the young folk especially (speaking of young folk, how is that Greta Thunberg going? She's a ripper). This message sounds pretty simple hey. And while listening to the comforting and familiar tone of this impressive and noble warrior can instill a level of 'everything will be ok'... well, *spoiler alert*, things out there in the environment are quite frankly, not ok.
We're seeing more and more 'historic' events, flash floods, wild catastrophic fires (infact right now as I type, the east coast of Australia is on fire), rising sea levels, warming waters, mass animal extinctions and migrations... ok ok, I'll stop now. And sure, it's easy to pass the buck and say it's not my responsibility, the 'others' can do it, you know, those in power, those who can create really significant systemic changes. And sure, they *do* have a huge role to play here. But so do we, as individuals, as small businesses, as medium businesses.
Here at SuperFeast HQ, we're Earth First; we continue to be committed to creating an ecosystem within our working environment and our offering to the community, that is created on a long-term philosophy. That means thinking about is 'x' business practice appropriate in 1 year? What about 10? And 50 years? It's what Mase (founder of SuperFeast) constantly reminds us of: is 'x' health practice sustainable? Can you be doing it in 10 years time? Really think about that, permeate in that question. If the answer is no, or even unsure, then chances are it's time to adjust your actions / behaviours / choices accordingly. This is the same philosophy we have behind the business too. With this long-term mindset at the forefront, it certainly means that some of our business decisions may seem inappropriate or not... "business-y" enough. But rest assured, we have nature in mind and the longevity of mother earth in all of our thinking.
So we continue to work on strategies internally to better our practices - yes, to ensure our customer service is next level, yes, to make sure the education resources we provide are epic and yes, of course, to give you guys access to the most potent, health-benefiting, out-of-this-world herbs. But another area we work on behind the scenes are our 'impact on the environment' actions.
I'll make this update short and sweet, those following at home will already know about our 2019 half-yearly update. You can also check out the overall picture over here at Our Eco Journey which has all the details of companies we are working with and the full list of our impacts and plans.
Let me know what you think too, contact me at firstname.lastname@example.org :) Maybe you want to share some wins your business is having? We'd love to hear.
**Now just a note on plastics.**
The implications regarding human health and plastics are fast becoming more and more dire. And the state of our single-use, consumerism Western ways, is quite frankly, out of control. BUT, plastic is also a gift. The steps forward we have made as a race have been incredibly dependent on plastic and it has given us so many extraordinary gifts. What we are trying hard to refine here at SuperFeast HQ, is the use of 'single-use' or virgin plastics. E.g. those plastics that are used once only and thrown away (and as we now know, 'away' is not anywhere!)
- Ask questions. It holds people accountable and at the very least, gets them thinking that there may be another way
- Make taking tupperware and your own cup / jar to shops as the norm, make it cool and accessible. Others will see how easy it is and maybe you'll inspire them
- The ripple-effect is super powerful
- Spread the good word of our herbs, they'll turn everyone you know into vibrant, earth-loving folk ;P
Mase wandering in the wild terrain in China, near our herb farms
As always, thanks for the ongoing support from our SuperFeast community. At the end of the day, we are a tonic herb business! But a gutsy, environmental-loving herb business. And the emails and calls we get, the positive comments on our socials regarding our transparency in this area is really heart-warming. So keep it up :) I'm also personally very excited to be heading to Newkind, an annual social justice conference early 2020, ready to receive all the latest downloads on how we can continue to all help change the world (and hopefully bring back some inspiring stories to SuperFeast HQ). If you're going too, get in touch email@example.com :)!