In 2011, Mason Taylor's passion for health and his quest for access to the world's best supplements, herbs, and medicinal mushrooms led to the creation of SuperFeast. From humble beginnings in his mum's garage, SuperFeast has grown into Australia's leading supplier of Di Dao tonic herbs and mushrooms. We take great pride in our sourcing, our team and our community, and our wider contribution. We believe passionately that a business is an ecosystem, and we always want to leave those we meet and the places we visit or source from, better than we found them.
Meet the family
CEO & Founder of SuperFeast
Mason is the creative juice running through the veins of SuperFeast HQ. The dreamer, weaver, educator and creator. He's a wellness educator, co-host of the SuperFeast podcast, professional speaker and retreat facilitator.
Tahnee was the General Manager of SuperFeast for five years, but recently stepped down to focus on the growing Taylor family. Tahnee is co-host of the SuperFeast podcast. She is a yoga teacher and chi nei tsang practitioner as well as a mama.
Amy is SuperFeast's backbone, our GM and long-term SuperFeast family member. A qualified nutritionist and avid surfer, as well as dog mama to the gorgeous Louey, Amy keeps the SuperFeast ship afloat and is Mason's right hand woman.
General Manager - USA
Kelly is the business brains of the SuperFeast USA operation. With a diverse professional background, she's mad about herbs, gardening, her French Bulldogs and mycology. Kelly has her eye on making SuperFeast a strong global brand and a force in the wellness world.
Marketing and Brand Manager
Lisa is our resident brand and marketing expert and she keeps SuperFeast looking fresh and our marketing on point. Lisa has a diverse background in fashion (including having her own label) and she brings business savvy and a passion for design and strong branding to the team. If you love how SuperFeast looks, then you love Lisa's work!
To Support Others.
At SuperFeast, we exist not only to nourish you with awesome herbs but also to contribute to the community and planet in any way we can. We have donated over $50,000 as of October 2021 and are working towards a goal of donating 2% of all revenue to land care and indigenous charities.
We Believe in Nature.
Through ancient wisdom, we
inspire people to connect to nature and their health. We believe the
body and nature have an innate capacity to heal and thrive.
There is a natural way, and a synthetic way; we choose the natural as taught in ancient wisdom. Living in harmony with nature gives us a compass with which to align our health intentions.
We’re nerds, passionate about herbs
Our herbal extracts are pure herbs, no additives, preservatives or fillers. Our capsules contain only essential fillers to assist in providing the 'slip factor' necessary to encapsulate.
We are passionate about sourcing and support farmers and those committed to supporting small-scale farmers and producers.
We are Australia's first tonic herb company to seek TGA compliance for our entire range.
See SuperFeast's Quality Promise for more info.